Unleashing The Ideavirus - Seth Godin
July 16th, 2006
So this is the second post about books I have recently finished and as with The Cathedral and The Bazaar it is a book I really should of read about 5 years ago. Doh. Having said that, it is very interesting to see how the companies and ideas outlined in this book have developed (or died – e.g AllAdvantage.com) in the last few years – which lets face it have been both turbulent & interesting in the world of the web and e-commerce…..
Having said that, some of the viruses outlined in this book have nothing to do with the web, Polaroid and Tupperware for example, although they do show how important the web can be in the determination of how virulant your virus is.
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